MEDIA/PRESS KIT--
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Reasons to Advertise and Market Online with Surflocal.Net
With Internet penetration in the United States shooting through the roof, the Internet is now the best way to target coveted markets.
More and more advertisers are using Internet marketing as the central piece of their overall marketing strategy, making online marketing a must-have for competitive businesses.
Online marketing opens up a wealth of new opportunities for meaningful customer interactions.
Due to the nature of the medium, funds budgeted for online marketing can be more effective in reaching consumers and providing them with more detailed and informative content than traditional media.
Because Internet marketing is not tied to physical materials, marketing plans can be monitored and updated whenever necessary without incurring additional expense.
By enabling customers or other businesses to locate your website on the major search engines, you increase the value of the investment you have made in your website.
Surflocal can market your website without interfering with your trusted web development team and their ongoing efforts.
Marketing through natural search placement does not carry ‘pay-per-click’ fees, so your marketing will never cost more than the original investment.
Whereas pay-per-click advertising often only appears on a set schedule, natural search placement works exactly the same, all day, everyday.
Studies show that 70% of internet shoppers prefer Natural search results and believe they carry more creditability than sponsored links, which are labeled as advertising.
Prominent advertising on the surflocal business and shopping network exposes your product to local, regional and national customers.
Our targeted ad placement systems ensure that your website will only be promoted in the market areas you specifically designate.
Our triple approach to online marketing starts advertising your website in up to five surrounding cities. Each ad will include 4 premier key phrases that will best describe your product or service. This will promote your business through the Surflocal System and place your website under categories according to the 4 key phrases that have best described your business. Additionally we provide natural search placement for your website at no additional charge on the major search engines according to the information your website provides.
A cost effective way to start marketing on the Surflocal system is our coupon marketing program. Potential customers can locate your coupon two ways. First, your coupon can be located through natural search placement on the major search engines under a coupon category of your choice in combination with the area you choose to market in, sending shoppers directly to your coupon ad. Second- if shoppers go online to search for local coupons in your area they will be directed to one of our city pages where your coupon is listed in our Local Coupon Download. Third, as a result of our marketing efforts, many customers browse our coupons to find local offers and money saving specials.
Any questions on procedures/policy, please call David at 970-225-6225 or e-mail marketing@surflocal.net
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